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MCS Rental Software Announces Strategic Partnership with Rouse Rental Insights to Bring Industry-Defining Intelligence Directly Into Its Platform
MCS Rental Software, the global rental software provider trusted by equipment rental businesses for more than 40 years, has announced a new partnership with Rouse Rental Insights, the industry’s leading benchmarking and market intelligence provider. This integration marks a significant step in delivering real-time, data-backed clarity to rental businesses, navigating an increasingly competitive market.
A New Standard for Rental Intelligence
As market conditions shift faster than ever—driven by tightening margins, fluctuating demand, and growing customer expectations—rental companies are under pressure to make decisions with greater speed and accuracy. This collaboration puts Rouse’s authoritative market data directly inside the MCS ecosystem, giving users immediate visibility into rental rates, utilization benchmarks, fleet performance, and regional trends.
Instead of relying on gut instinct or outdated reports, MCS users can now compare their performance to trusted industry benchmarks the moment they need them. It’s rental strategy with the lights turned on.
What This Means for MCS Customers
By embedding Rouse data natively inside MCS, rental companies gain:
- True market clarity – Rouse’s benchmarking is delivered in-platform, eliminating guesswork and giving leaders the context to understand why their numbers are trending up or down.
- Smarter, faster decision-making – Users can confidently price equipment, adjust fleet mix, and evaluate performance based on live industry intelligence.
- Time back on the clock – No more exporting spreadsheets or juggling external dashboards. Insights appear exactly where teams already work.
- A strategic edge – With increased transparency into market norms, MCS customers can react quicker than competitors still operating on lagging data.
A Partnership That Elevates the Entire Industry
“Our customers don’t just want data, they want answers,” said Josh Lewis, President at MCS Rental Software US. “By partnering with Rouse, we’re combining MCS’s operational strength with the most trusted market intelligence in the rental sector. The result: rental businesses that can operate more strategically, confidently, and competitively than ever.”
Rouse Rental Insights’ benchmarking is globally recognized, and this integration strengthens MCS’s broader mission: empowering rental businesses with the tools and insight required to optimize operations, retain customers, and grow profitability in every economic climate.
Positioning MCS for the Next Decade
This partnership reinforces MCS’s commitment to continuous innovation and delivering technology that meets the modern demands of the rental industry.
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