Why customer service excellence is now key to the rental industry

12 May 2020


Why customer service excellence is now key to the rental industry

Every hire company prides itself on offering the greatest products and solutions to the hire industry, despite maintaining the highest standards of rental equipment and service sometimes being a constant challenge. Delighting your customer and going one step further than expected makes you stand out, and makes sure your clients remember you as having delivered the rental kit they needed, exactly the way they wanted it.

Having a connection with your customers

Knowing your customers individually can be a tricky task when you’re dealing with multiple accounts each day. Was Richard the one who only works in the morning…or was that Steve? Getting to know the finer details about your customers and making sure you work with them how they need you to, makes all the difference in how a customer feels when they interact with you. This doesn’t need to just be remembering personal details, but also tailored hire rates, previous order history, and updated contact information. All of this leaves a positive impression and helps you to provide a seamless hire experience to each and every customer.

Embracing technology

Whether you order equipment online, over the phone, or at the hire counter you will no doubt expect to receive a delivery notification by either SMS or email when that equipment arrives on site. That means you can make sure your site contact is ready to use the equipment and no time is wasted.

Your rental solution should be able to offer relevant and timely notifications to ensure your customer is always kept in the loop with their order status, and can take any appropriate action if needed.

Doing business professionally

When not every part of the hire process is done face to face, you need to make sure that any communications that are sent by email or SMS, still look as professional as the service you would provide in person. Making sure you have beautiful email templates ready to use, and automated SMS messages makes it quick and simple to do business professionally whilst providing a fantastic customer experience.  

Providing the best in rental customer service is much easier when you have the right tools to support you. If your rental customers deserve better service, or you want to learn how to make small improvements throughout your customer experience, download our free guide “Providing the ultimate rental experience to your customers”.  


Previous Article 5 ways rental servicing can be made simple with mobile apps
Next Article Using electronic signatures to make firm agreements between you and your customers

Get in touch

To discover how MCS-rm rental software solutions can empower your hire business, call us on +61 (2) 9477 1355 or use our enquiry form.

Contact us