{"id":32642,"date":"2025-10-24T09:54:09","date_gmt":"2025-10-24T08:54:09","guid":{"rendered":"https:\/\/www.mcsrentalsoftware.com\/?p=32642"},"modified":"2025-10-24T10:00:36","modified_gmt":"2025-10-24T09:00:36","slug":"rental-software-insights-baird-rer-survey","status":"publish","type":"post","link":"https:\/\/www.mcsrentalsoftware.com\/us\/resources\/blog\/rental-software-insights-baird-rer-survey\/","title":{"rendered":"What the Latest Baird\/RER Survey Reveals About the Power of Reliable Rental Software"},"content":{"rendered":"\n
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What the Latest Baird\/RER Survey Reveals About the Power of Reliable Rental Software<\/strong><\/h1>\n\n\n\n

By Josh Lewis, President \u2013 MCS Rental Software (US & Canada)<\/strong><\/p>\n\n\n\n

The latest Baird\/RER Rental Equipment Survey confirms what many of us already sense in the rental industry: things are steady, but tight. Revenue in Q3 2025 rose about 2% year-over-year \u2014 a small win \u2014 yet utilization slipped to around 58%, with access and earthmoving fleets both dropping nearly five points compared to last year.<\/p>\n\n\n\n

That means companies are working harder to make the same money. And that\u2019s exhausting when you\u2019re already running lean.<\/p>\n\n\n\n

When I talk with rental business owners across the U.S. and Canada, most aren\u2019t short on hustle \u2014 they\u2019re short on visibility. They\u2019re doing everything right but still wondering, \u201cWhere\u2019s the profit going?\u201d Reliable software can\u2019t change the economy, but it can help you take back control.<\/p>\n<\/div>

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Visibility Beats Volume<\/h2>\n\n\n\n

When utilization falls but fleet size grows, it\u2019s not always a market problem \u2014 it\u2019s usually a visibility problem. The data you need exists, but it\u2019s scattered: in spreadsheets, emails, and half a dozen different systems.<\/p>\n\n\n\n

Reliable rental software helps you see your operation clearly again. It shows you which assets are earning, which are idling, and which customers quietly chip away at your margins. Once you can see it, you can fix it \u2014 without spending a dime on new equipment.<\/p>\n\n\n\n

When you have visibility, you stop guessing and start leading.<\/p>\n\n\n\n

Controlling Costs When Pricing Power Fades<\/h2>\n\n\n\n

According to the survey, rental rates dipped slightly while equipment costs jumped nearly 4%. That\u2019s margin compression \u2014 and it\u2019s real.<\/p>\n\n\n\n

When prices can\u2019t move up, the smartest move is to tighten the leaks. Reliable software gives you the tools to do it:<\/p>\n\n\n\n