{"id":41652,"date":"2026-09-16T10:08:28","date_gmt":"2026-09-16T09:08:28","guid":{"rendered":"https:\/\/www.mcsrentalsoftware.com\/?post_type=case-studies&#038;p=41652"},"modified":"2026-09-16T10:09:09","modified_gmt":"2026-09-16T09:09:09","slug":"laine-london","status":"publish","type":"case-studies","link":"https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/laine-london\/","title":{"rendered":"Laine London"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-style-hero is-style-hero-dots\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/mcsrentalsoftware.com\/us\/our-customers\/\" data-type=\"link\" data-id=\"https:\/\/mcsrentalsoftware.com\/us\/our-customers\/\">Our Customers<\/a><\/strong><\/p>\n\n\n\n<h1 id=\"h-laine-london\" class=\"wp-block-heading\">Laine London<\/h1>\n\n\n\n<div class=\"wp-block-group media-object media-object--logo is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img width=\"160\" height=\"160\" src=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-logo.png\" class=\"attachment-hero_mobile size-hero_mobile\" alt=\"\" decoding=\"async\" fetchpriority=\"high\" loading=\"eager\" sizes=\"(max-width: 600px) 380px, (max-width: 1024px) 50vw, 730px\" srcset=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-logo.png 160w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-logo-150x150.png 150w\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Industry:<\/strong> Bridal &amp; Wedding Dress Rental<br><strong>Website:<\/strong> LaineLondon.com<\/p>\n<\/div>\n<\/div>\n<\/div><figure id=\"wp-block-media-text__media-1\" class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"597\" alt=\"\" src=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-london-case-study.png\" class=\"wp-image-41671 size-full\" srcset=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-london-case-study.png 1068w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-london-case-study-300x168.png 300w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-london-case-study-1024x572.png 1024w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-london-case-study-768x429.png 768w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/09\/laine-london-case-study-474x265.png 474w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Laine London Success Story - MCS Rental Software\" src=\"https:\/\/player.vimeo.com\/video\/1224008657?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<article class=\"post-content\">\n    \n\n<h2 id=\"h-reimagining-what-wedding-dress-rental-can-look-like\" class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--filter-xl)\">Reimagining What Wedding Dress Rental Can Look Like<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Laine London is changing the traditional bridal shopping experience with a rental model unlike anything else in the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based in Atlanta, Laine London offers more than 200 designer wedding gowns for rent, with<br>personalized fittings and alterations included. Brides can choose their gown, reserve it for their wedding date, customize the fit and return it after the celebration \u2014 bringing the benefits of the rental economy to an industry traditionally built around one-time purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are the only place in the United States where you can rent a designer wedding dress and get it customized to you,\u201d says Lundyn Carter, Owner of Laine London.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But creating such a unique business model meant Lundyn needed systems capable of<br>supporting it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was extremely difficult when I started Laine London to really find the systems that would allow me to do what I had envisioned in my head.\u201d<\/p>\n\n\n\n<h3 id=\"h-looking-outside-the-bridal-industry-for-a-better-rental-model\" class=\"wp-block-heading\">Looking Outside the Bridal Industry for a Better Rental Model<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because Laine London was building something different from a traditional bridal boutique,<br>Lundyn quickly realized she couldn\u2019t limit her search for technology to the wedding industry.<br>Instead, she started studying businesses built around rental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne of the things that I did when I started the company was look at other industries that did<br>some type of rental,\u201d Lundyn explains. \u201cI was looking at car rental companies, and then<br>eventually came over to tractors and things like that where it\u2019s a very high price point and it can\u2019t just be sitting idle.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That shift in perspective ultimately led her to <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/\">MCS Rental Software<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The connection made sense. While a designer wedding gown may be very different from a<br>piece of construction equipment, the underlying business challenge is surprisingly similar: a<br>valuable rental asset needs to be available to the right customer at the right time while<br>generating as much value as possible throughout its lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd then that\u2019s when I came across MCS.\u201d<\/p>\n\n\n\n<h3 id=\"h-finding-rental-software-that-could-adapt-to-a-different-industry\" class=\"wp-block-heading\">Finding Rental Software That Could Adapt to a Different Industry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Laine London became a very different kind of MCS customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhile we are MCS\u2019s first \u2014 and I think only \u2014 wedding bridal company, I saw almost<br>immediately how they were just completely different than any of the other companies that I had looked at,\u201d Lundyn says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than trying to force Laine London into a traditional bridal software model, Lundyn saw an opportunity to apply established <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/rental-software-solutions\/\">rental management<\/a> principles to her own business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MCS gave Laine London a system designed around managing rentals and valuable assets \u2014<br>while giving the business the flexibility to apply those tools to an entirely different type of<br>inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI saw almost immediately how we could be able to leverage their services for Laine London.\u201d<\/p>\n\n\n\n<h2 id=\"h-bringing-rental-thinking-to-bridal\" class=\"wp-block-heading\">Bringing Rental Thinking to Bridal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every Laine London gown represents a significant investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike a traditional bridal boutique, where a dress is sold once, Laine London\u2019s model is<br>designed around getting more life and value from each designer gown while creating a highly personalized experience for every bride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A gown must be reserved for the correct wedding date, prepared for fittings and alterations,<br>picked up for the rental period and returned so it can be professionally cleaned and prepared for its next bride. Laine London currently includes three fittings with its Perfect Fit alterations<br>service and allows brides to keep their gown for a seven-day rental period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind that beautiful customer experience is a <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/industries\/specialized-rentals\/\">rental operation<\/a>\u00a0with plenty of moving pieces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Laine London, finding software built around the fundamentals of rental provided the<br>operational foundation needed to support a completely new way of approaching bridal.<\/p>\n\n\n\n<h2 id=\"h-more-than-software-finding-a-team-that-works-with-you\" class=\"wp-block-heading\">More Than Software: Finding a Team That Works With You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Lundyn, one of the biggest differences with MCS has been the people behind the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing technology for a business model as specialized as Laine London requires more<br>than finding software with the right functionality. It requires a partner willing to understand how the business operates and work alongside its team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That partnership is a major reason Lundyn would recommend MCS to other rental businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI would absolutely recommend MCS and would definitely say, if you\u2019re looking for a product that works but also a team that works with you, I would highly recommend them.\u201d<\/p>\n\n\n\n<h2 id=\"h-making-a-unique-rental-vision-possible\" class=\"wp-block-heading\">Making a Unique Rental Vision Possible<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Laine London demonstrates how far the rental model can extend beyond traditional rental<br>sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From tractors and construction equipment to designer wedding gowns, rental businesses<br>ultimately face many of the same questions: Where is an asset? When is it available? Who has it next? And how can the business make the most of a valuable item rather than allowing it to sit idle?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lundyn, looking beyond the bridal industry helped her find the systems capable of<br>supporting the company she had envisioned from the beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with MCS, Laine London found both the rental technology and the team to help bring that vision to life.<\/p>\n\n\n\n<h2 id=\"h-ready-to-elevate-your-rental-business\" class=\"wp-block-heading\">Ready to Elevate Your Rental Business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you rent equipment, specialist assets or something entirely different, the right <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/rental-software-solutions\/rental-management-software\/\">rental management system<\/a>\u00a0can give you the visibility and control you need to make better use of your inventory and grow with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/contact-us\/\">Connect with our expert team<\/a>\u00a0to discover how MCS Rental Software can support your unique<br>rental operation.<\/p>\n\n<\/article>\n\n\n<footer class=\"entry-footer\">\n    <nav class=\"nav nav-social\">\n        <ul class=\"menu\">\n            <li class=\"visually-hidden\">Share<\/li>\n            <li><a aria-label=\"Share by email\" class=\"\" href=\"mailto:?subject=Check out this site&amp;body=Check out this site https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/laine-london\/\" target=\"_blank\" rel=\"noopener\">\n                <i class=\"icon icon-mail\" aria-hidden=\"true\"><\/i>\n                <\/a>\n            <\/li>\t\n            <li><a aria-label=\"Share on Facebook\" class=\"\" href=\"https:\/\/facebook.com\/sharer\/sharer.php?u=https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/laine-london\/&#038;t=Laine%20London\" target=\"_blank\" rel=\"noopener\">\n                <i class=\"icon icon-facebook\" aria-hidden=\"true\"><\/i>\n                <\/a>\n            <\/li>\n            <li><a aria-label=\"Share on Linkedin\" class=\"\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/laine-london\/&#038;title=Laine%20London&#038;summary=Laine%20London&#038;source=https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/laine-london\/\" target=\"_blank\" rel=\"noopener\">\n                <i class=\"icon icon-linkedin\" aria-hidden=\"true\"><\/i>\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/nav>\n<\/footer>\n\n\n<div class=\"filter-carousel-container swiper-has-arrows-above swiper-has-overflow-mobile swiper-has-dots swiper-has-arrows alignwide wp-block-filter-related-posts-carousel\">\n\t<div class=\"filter-carousel swiper filter-swiper filter-swiper-js related-posts-case-studies\"\n\t\t\tdata-is-style-overflow=\"\"\n\t\t\tdata-slides-to-show=\"3\"\n\t\t\tdata-loop=\"\"\n\t\t\tdata-auto-play=\"1\"\n\t\t\tdata-auto-play-speed=\"3000\"\n\t\t\tdata-space-between=\"32\"\n\t\t\tdata-show-dots=\"1\"\n\t\t\tdata-show-arrows=\"1\"\n\t\t\tdata-mobile-is-style-overflow=\"\"\n\t\t\tdata-mobile-slides-to-show=\"1\"\n\t\t\tdata-mobile-space-between=\"16\"\n\t\t>\n        <div class=\"swiper-wrapper filter-swiper-wrapper case-studies-swiper-wrapper\">\n                            <div class=\"swiper-slide filter-swiper-slide case-studies-swiper-slide\">\n\n                    \n                        <div class=\"wp-block-group is-style-card has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n                            <figure class=\"wp-block-image size-large\">\n                                <img decoding=\"async\" src=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/07\/ohio-temp-MCS-1-1024x639.png\" alt=\"Ohio Temporary Heating &amp; Air\">\n                            <\/figure>\n\n                            <div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n                                <p class=\"heading-sub\">Case Study<\/p>\n\n                                <h3 class=\"wp-block-heading\">Ohio Temporary Heating &amp; Air<\/h3>\n\n                                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                                    <div class=\"wp-block-button\">\n                                        <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/ohio-temporary-heating-air\/\" class=\"wp-block-button__link wp-element-button is-style-plain\">Read Article<\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                                <div class=\"swiper-slide filter-swiper-slide case-studies-swiper-slide\">\n\n                    \n                        <div class=\"wp-block-group is-style-card has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n                            <figure class=\"wp-block-image size-large\">\n                                <img decoding=\"async\" src=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2025\/06\/wall-to-wall_case_study.webp\" alt=\"Wall to Wall Communications\">\n                            <\/figure>\n\n                            <div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n                                <p class=\"heading-sub\">Case Study<\/p>\n\n                                <h3 class=\"wp-block-heading\">Wall to Wall Communications<\/h3>\n\n                                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                                    <div class=\"wp-block-button\">\n                                        <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/wall-to-wall-communications\/\" class=\"wp-block-button__link wp-element-button is-style-plain\">Read Article<\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                                <div class=\"swiper-slide filter-swiper-slide case-studies-swiper-slide\">\n\n                    \n                        <div class=\"wp-block-group is-style-card has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n                            <figure class=\"wp-block-image size-large\">\n                                <img decoding=\"async\" src=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2025\/06\/Provision_case_study.webp\" alt=\"ITV ProVision\">\n                            <\/figure>\n\n                            <div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n                                <p class=\"heading-sub\">Case Study<\/p>\n\n                                <h3 class=\"wp-block-heading\">ITV ProVision<\/h3>\n\n                                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                                    <div class=\"wp-block-button\">\n                                        <a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/our-customers\/itv-provision\/\" class=\"wp-block-button__link wp-element-button is-style-plain\">Read Article<\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n\t<\/div>\n\t\t<!-- If we need pagination -->\n\t\t\t<div class=\"swiper-pagination filter-swiper-pagination\"><\/div>\n\t\n\t<!-- If we need navigation buttons -->\n\t\t\t<div class=\"swiper-button-prev filter-swiper-button-prev\"><\/div>\n\t\t<div class=\"swiper-button-next filter-swiper-button-next\"><\/div>\n\t<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill-element has-white-color has-tertiary-background-color has-text-color has-background has-link-color wp-elements-1\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-elevate-your-rental-business\">Ready to elevate your rental business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with our expert team to discover how MCS Rental Software can drive your success. We\u2019re here to answer your questions and help you find the perfect solution.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mcsrentalsoftware.com\/us\/contact-us\/\">Contact us today<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"639\" src=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/03\/mcs-team-1-1024x639.png\" alt=\"\" class=\"wp-image-35989 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/03\/mcs-team-1-1024x639.png 1024w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/03\/mcs-team-1-300x187.png 300w, https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2026\/03\/mcs-team-1-768x479.png 768w, 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