{"version":"1.0","provider_name":"MCS","provider_url":"https:\/\/www.mcsrentalsoftware.com\/us\/","title":"What the Latest Baird\/RER Survey Reveals About the Power of Reliable Rental Software","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IKm9ToMQ4q\"><a href=\"https:\/\/www.mcsrentalsoftware.com\/us\/resources\/blog\/rental-software-insights-baird-rer-survey\/\">What the Latest Baird\/RER Survey Reveals About the Power of Reliable Rental Software<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mcsrentalsoftware.com\/us\/resources\/blog\/rental-software-insights-baird-rer-survey\/embed\/#?secret=IKm9ToMQ4q\" width=\"600\" height=\"338\" title=\"&#8220;What the Latest Baird\/RER Survey Reveals About the Power of Reliable Rental Software&#8221; &#8212; MCS\" data-secret=\"IKm9ToMQ4q\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mcsrentalsoftware.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.mcsrentalsoftware.com\/wp-content\/uploads\/2025\/10\/baird_rer_survey_MCS_rental_software-1.png","thumbnail_width":730,"thumbnail_height":406,"description":"The Q3 2025 Baird\/RER Survey shows steady rental growth but shrinking margins. MCS President Josh Lewis explains how reliable rental software helps companies regain visibility, control costs, and boost profitability when the market gets tight."}